Learn How Long Tail Keywords Can Help You Rank Better
Wednesday, May 2nd, 2012Let’s take a look at what long tail keywords really are. They are simply keywords that contain multiple words, usually more than three; the words retain a high probability for consumers to use when searching for products. While shorter keywords are more specific and have a wide range of competition, long tail keywords have the benefit of targeting a specific group of people or customer and will be used when they are looking for a specific product or service. People using long tail keywords have something specific in mind and will use those keywords to find the specific item they are seeking. For instance, if a person should search with the keywords “how to play the guitar”, this means they are determined to learn about something particular. Long tail keywords have a multitude of advantages, including optimal ranking possibilities (due to lower competition) and superior conversion ratios. There are a few critical factors that go into long tail keyword research, which we will walk you through in this article.
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When your niche is selected and the keyword research tool is available, the researching shouldn’t really take that long. To help you better understand how this works, we’ll use the keywords “roofing repair” as an example of how to properly research a campaign. Assume that you are marketing an “ebook on weight loss,” and that your target market segment is “weight loss.” To obtain the most productive effects, search for appropriate keywords by inputting “weight loss” into the program that you are using for keyword research. For the “weight loss” area, you will definitely receive a huge list of keywords in response. From here, you should choose the keywords that will successfully reflect what your customers want to buy. The point is that it doesn’t serve your purpose if you decided to choose any of the general keywords. Since your product is about giving a solution, your keyword should be about the same. The other rationale for selecting keywords that are specific to buying is to avoid visitors who are just browsing for information and have no interest in making a purchase. You want to make sales, not give away free information.
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As soon as you’ve decided on what your list of targeted keywords will be, open up your notepad and save that list. Now you will start doing some deeper researching. Input these keywords back into your keyword research tool to get more targeted keywords. You will obtain a page of long tail keywords which share more similarities with your product. Because so many people want that top-ranking for “roofing” or “repair”, it’s easier to get a better ranking for a long tail keyword. There is just so much competition for those short tail keywords, it’s not really worth your time and effort so you might as well focus on getting something more targeted. When you use a long tail keyword such as “Spanish tile roofing repair in South Florida”, or wherever you happen to be, your rank will be very high from the beginning because there won’t be a lot of competition. The Google Keyword Tool simply can not provide the detailed information or long tail keywords that an effective keyword research program can discover for you.
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